WORK

Analyze the case “Amazon acquired Whole Foods” in 500 words in the following format and only use the concept that provided in the file:

 1 st paragraph: 

    Motivation Introduce the topic that you are going to analyze; explain why we should care; summarize your analysis. 

2 nd paragraph: 

    Industry Give a more detailed analysis of the industry before the event happened. Who are the players? Consumers X producers. Who are the big firms? How many firms are there? What is their market share of the firms you are analyzing? What is the profit margin? Is this a new product or an old market? How is the time horizon of production? Important: You should not simply answer the questions above. Write it such that reading it is enjoyable. You do not necessarily need to answer all of these questions and please add anything else you think is relevant. Originality matters! This is also a good moment to refer to a graph or table with data from this market. 

3 rd paragraph: 

    Explain the event. Provide sufficient information such that we will understand your economic analysis. Do not provide useless information. You can also refer to a graph or table. 

4 th paragraph: 

    Economic analysis Use the concepts you learned in class to analyze the event. You will probably have to take a stance on how firms compete or at least present different scenarios. Why did it happen? Why was it prevented/not prevented/partially prevented? Give social welfare implications (CS, PS, DwL). Include one or two graphs or tables related to the theory you learned in this lecture that are relevant to understand the problem. You should make your own graphs. Do not simply print screen the slides. Include the graphs in the second page. Explain the graphs to the reader. Explain changes in Q, P, profit, etc. Most of your grade will come from here! So, make a robust analysis.

 5 th paragraph: 

    Conclusion. Do not add new information. Just summarize your work and maybe provide a policy implication. Avoid clichés. 

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