1. Describe the three types of appeals used in marketing communications messages and develop three different advertisements for the same brand of a product of your choice, each using a different appeal.

2. Any message can be presented using different execution styles. Select a brand and target audience and design two advertisements, each using a different execution style to deliver the same message to the target audience but in a different way. Identify the types of execution styles you are using and present your advertisements.

3. Suppose you are the marketing coordinator responsible for recommending the sales promotion plan for the market launch of new brand of energy drink sold in supermarkets. What promotional tools would you consider for this task and what decisions must be made?

These are questions for a discussion board.

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