# WORK

Activity I: Three new-product ideas have been suggested. These ideas have been rated as shown in the Table below

Please find the attachment for the table information

Product*

Criteria

A

B

C

Weight (%)

Development cost

P

F

VG

10

Sales prospects

VG

E

G

15

Producibility

P

F

G

10

E

VG

F

15

Technical risk

P

F

VG

20

Patent protection

F

F

VG

10

Compatibility with strategy

VG

F

F

20

100

* P = poor, F = fair,   G = good, VG = very good, E = excellent

1. Using an equal point spread for all five ratings (i.e., P = 1      ,  F = 2 ,  G = 3 ,  VG = 4 ,  E = 5      P=1, F=2, G=3, VG=4, E=5), determine a weighted score      for each product idea. What is the ranking of the three products?
2. Rank the criteria, compute the rank-sum weights, and      determine the score for each alternative. Do the same using the rank      reciprocal weights.
3. What are some of the advantages and disadvantages of this      method of product selection?.

Activity II: Using MAUT and the AHP, perform an analysis to select a graduate program. Explain your assumptions and indicate which technique you believe is most appropriate for this application.

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