the marketing process for GGI Housewares branding.

You know that branding is a strategy that needs to be determined early on and every marketing decision made

should reflect and support the branding strategy.
You like to do as much research as possible before meetings with senior management. Using the Library, unit

resources, and the Internet, choose one brand that has strong market recognition to research.

1.Discuss this brand and the challenges of building brand recognition with senior management via posting to

the Discussion Board.
2.In your post, explain the benefits and challenges of building leveraging brands in that segment (this is

the specific industry segment related to your chosen brand name).
3.Now, turn your attention to GGI. Explain how branding strategies could be used in GGI’s marketing project.


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