Steps to monitor, control and evaluate the effectiveness of your marketing plan Custom Essay

In marketing, understanding what a market plan is, is of immense important. Having knowledge of what it entails is not the only thing that matters. It is important that the marketer has knowledge on how to control, monitor and evaluate that marketing plan, without which, achievement of the marketer’s goals and objectives becomes hard. A market plan is what guides a marketer in introducing a product or service into the market.

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