Questions:

Assume that the founder of Aussie Pooch Mobile, Christine Taylor, has asked for your advice regarding the  future direction of the franchise.

1. Critically analyse the growth and development of Aussie Pooch Mobile from its inception until the
present time.

2. Provide specific recommendations to the founder regarding:

(a) Domestic and international growth strategies
(b) Attracting and recruiting franchisees in Australia
(c) Achieving competitive advantage in the pet grooming industry

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