Media Planing and Buying

Media Planing and Buying
Project description
Magazine Writing Project:

 

Option 1: Using the editorial calendar of a magazine, write a letter to the editor of the magazine, introducing your company and telling them why your product (store) is different. Write it as though it will accompany a media kit in an effort to get editorial coverage. Pay special attention to the editorial calendar. You will want to mention the calendar and the exact edition of the mag you feel will be most fitting. Even stores get press coverage in national magazines when they feature “The Best (Boutiques, skate shops, etc.) . . . “ across the country.

 

Option 2: Write a magazine editorial about a topic related to your industry. Include your company’s information in the articlealong with other competitors. This could be a story about the mullet hemline that is growing in popularity. Include appropriate photos to support your text.

 

For both of the above options, you will need to include:

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The name of the Editor (found in the magazine)
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To what address you will be sending the written piece
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Photos to accompany the article
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Interesting package to send the article so that it gets noticed
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A business card so that they editor has contact information
NOTES:

You have to choose one of these options

My company is CHANEL.Magazine Writing Project:

 

Option 1: Using the editorial calendar of a magazine, write a letter to the editor of the magazine, introducing your company and telling them why your product (store) is different. Write it as though it will accompany a media kit in an effort to get editorial coverage. Pay special attention to the editorial calendar. You will want to mention the calendar and the exact edition of the mag you feel will be most fitting. Even stores get press coverage in national magazines when they feature “The Best (Boutiques, skate shops, etc.) . . . “ across the country.

 

Option 2: Write a magazine editorial about a topic related to your industry. Include your company’s information in the articlealong with other competitors. This could be a story about the mullet hemline that is growing in popularity. Include appropriate photos to support your text.

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