INDUSTRY ANALYSIS MARKETING – SEND ME OFFER

             Industry Analysis for DOG VACAY company

1.   Explain how their service is vulnerable to particular environmental factors.  What is happening in the world around you and how does it present opportunities or threats for the business?  Address each factor:

                                              a.     technology

                                             b.     cultural

                                              c.     economic

                                             d.     political/legal

3.              Competitor Analysis

a.     Who is the competition and what are they doing?  Be sure to cover all 4 Ps.

b.     What differentiates this company from the competition?  How are they better?

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