explain how countries may be dropped from further consideration as potential markets in Phase 1 and 2 of the international planning process. Discuss some of the conditions that may exist in a country that would lead a manufacturer to exclude a country in each phase.
Textbook : Cateora, Philip and John Graham (2011), International Marketing, 15th edition, Irwin McGraw Hill. ISBN: 978-0-07-352994-3
I attached page 12:1, p. 341
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