Depict the historical development overtime of the company’s International Business operations & expertise, relating to appropriate analytical frameworks.

THE COMPANY’S INTERNATIONAL ACTIVITIES
– Introduce, concisely, the geographic & product markets that the company serves, indicating (with examples) the range of transaction modes it uses to serve these markets (you may need to do this by interpreting the nature of the subsidiaries it operates).
– Conclude whether it prefers joint venture activities or wholly-owned operations.
-Depict the historical development overtime of the company’s International Business operations & expertise, relating to appropriate analytical frameworks.
50% of mark
INTERPRETING COMPANY BEHAVIOUR
-Use concepts from module to assess company’s current principal IB goals
-To show how company has adjusted to challenges of internationalisation over time, apply pattern of internationalisation – how many countries it entered, how similar they were to ‘home country’, etc. Is there pattern to countries selected?.
– How does organisation structure international operations? Consider approach to ‘organisation & control’. Approach to international human resource management? – home country nationals, host country nationals, third country nationals. Relate company’s approach to its cultural origin.
– Conclude by interpreting company’s strategy using Dunning’s OIL – what does it own, what has been approach to control/internalisation, & why has it chosen locations.

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