Communication and Management- 5 Group Project


As a group, you will now take the following steps for Phase III: 

1. Complete the detailed marketing plan selected above for the chosen company/product/country. The report should also include a 2-3 page summary of the description of the company, description of the product, the selection process for the country-market, and the selection process for the best marketing plan. Also, include in-text citations, references used in your research and a table of contents. Finally, write an executive summary and a conclusion section. 

  • Differentiate between international and domestic marketing.
  • Evaluate marketing strategies of multinational corporations.
  • Construct a marketing plan to introduce a product or service into a foreign country.

Please submit your assignment using the attached APA formatted template.

For assistance with your assignment, please use your text, Web resources, and all course materials.

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