Choose a global company. Select the most important variable that should be included in the company’s customer profile (i.e.: demographics, psychographics, behavior, benefit, and ethnic). Provide a rationale for why you chose that specific variable.

1.Choose a global company. Select the most important variable that should be included in the company’s customer profile (i.e.: demographics, psychographics, behavior, benefit, and ethnic).
2.Provide a rationale for why you chose that specific variable.
3.Describe the target market for the company, and why that is a viable marketing segment.

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