CASE STUDY BETTER PLACE: SHIFTING PARADIGMS IN THE AUTOMOTIVE INDUSTRY–ANSWER TWO QUESTION

CASE STUDY BETTER PLACE: SHIFTING PARADIGMS IN THE AUTOMOTIVE INDUSTRY–ANSWER TWO QUESTION

Project description
1 Please see document i upload,I will upload question and case study..you need read case study to answer 2 questions.
2.You have 600 words to answer question 1.
3.You have 400 words to answer question 2.
4.You are allowed to include one table, figure, diagram or chart per question.
5.You are allowed to include one appendix (in total, not per question), which presents facts arranged in a table, figure, diagram or chart format. The appendix is not

included in the word count.
6.Use font point 12, single spacing, and 1-inch margins.
7.Provide a reference list using the Harvard Referencing Style. The reference list is not included in the word count.
8.The 1000-word limit for both questions (in total) will be enforced.
9.Avoid restating facts from the case or describing theories. Focus your writing on strategic analysis.
For students working individually only:
10.After concluding the answers, conduct a self-assessment (follow the instructions on page 2). This is not included in the word count, but will be considered within

the allocation of marks for presentation skills (10% in total, including Harvard System of Referencing, formatting, style of writing and use of language, word limit).
QUESTION 1 (55%) [LO 2]
Identify some of the key trends and uncertainties facing the automobile/personal transportation industry over the next decade. Use this analysis to generate two

possible scenarios for Better Place. What implications are there for Better Placeas strategy?

QUESTION 2 (35%) [LOs 1-2]
Identify Better Placeas key stakeholders and map these stakeholders in terms of the power/interest grid.

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