Business

 

– Choose two hotel brands to use as the base of your assignment and analysis.

– Briefly describe each brand

– Compare and contrast the brands from a business perspective (as if you are considering opening a hotel under that brand or offering consulting services to someone considering opening a hotel). Consider how their fees and franchising works, market position, development process, corporate culture / values, management foundation, and resources available as a franchisee (revenue management, sales/marketing, training) and what the brand is looking for from someone looking to buy-in.

– Describe and explain two new trends these brands have been starting to implement in the last 2 years. Are they using these trends to gain competitive advantage, adapt to changing markets, be more cost effective or conserve resources?

– Based on research and course/program knowledge what would be another trend these hotel brands should consider that they are not doing now? Explain the trend and why you chose it.

– Based on your analysis, research and course content – what are some advantages and disadvantages of choosing a branded/chain hotel over an independent hotel?
1.Briefly describe each brand
A. http://www.hiltonworldwide.com/portfolio/hilton/

B. vision, mission, and values

http://www.hiltonworldwide.com/about/mission/

2. Fees and franchising works
Hilton Worldwide Exceeds Adjusted EBITDA Guidance for Fourth Quarter and Full Year 2014; Optimistic about 2015

http://www.hospitalitynet.org/news/4069110.html

Hilton Hotels & Resorts Franchise Cost & Fees

http://www.franchisedirect.com/travelfranchises/hilton-hotels-resorts-franchise-08360/ufoc/

3. market position (on page 19)

http://www.hiltonworldwide.com/assets/presentations/GlobalWebB2B_DevContent_Hilton_072911.pdf

4.Development process

http://www.hiltonworldwide.com/development/regions/north-america/united-states/delaware/hilton-hotels-and-resorts/development-process.html

5.Corporate culture / values

http://www.hiltonworldwide.com/about/mission/

6.resources available as a franchisee (revenue management, sales/marketing, training)

http://www.managementservices.hilton.com/en/what-we-manage-for-your-business/

7.what the brand is looking for from someone looking to buy-in
Hilton Hotels & Resorts Franchise Cost & Fees?obligations and restrictions?

http://www.franchisedirect.com/travelfranchises/hilton-hotels-resorts-franchise-08360/ufoc/

8. New Trends About Hilton:
A. Hilton Sees Filling Rooms on Weekends as New Trend

Hilton Sees Filling Rooms on Weekends as New Trend

B. .Hilton will soon turn your smartphone into your hotel room key

http://www.digitaltrends.com/mobile/hilton-will-soon-turn-smartphone-room-key/

 

 

 

 

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